Food and drinks companies in Scotland get new advertising and marketing useful resource

Members of the food and drinks sector all through Scotland now have unprecedented free entry to market analysis and sector insights, due to The Information Financial institution’s new web site. The programme has additionally, for the primary time, made its analysis out there to members of the media who report on the sector.

The Information Financial institution, arrange final yr as a part of the Scotland Meals & Drink Partnership, provides experiences, occasions, and bespoke insights freed from cost to all food and drinks firms primarily based in Scotland – and, now, these journalists reporting on it.

Amanda Brown (Picture provided by Clark Communications)

The programme has commissioned bespoke analysis to tell the sector on subjects starting from sustainability and well being and wellness tendencies to insights on consuming out, buying behaviours, routes to market, and extra. 

Undertaking Director at The Information Financial institution Amanda Brown famous: “The food and drinks trade in Scotland is world-renowned and value round £15 billion annually; from whisky to salmon and shortbread, now we have a robust foothold on the worldwide stage in addition to right here at dwelling in Scotland and the broader UK market. We’ve got spent the previous yr constructing this new programme and supporting companies by way of webinars, occasions and experiences as they labored to develop this important a part of our financial system and can proceed to construct on this within the coming yr.

“Because the saying goes, information is energy – and we need to arm everybody concerned within the sector with the knowledge crucial to assist it develop and grow to be extra resilient, notably as we’re more and more seeing challenges throughout the availability chain. We all know that utilizing knowledgeable perception may also help companies construct business alternatives.”

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Assets are free to any member of the Scottish meals and drinks sector and the journalists who report on it; for full entry to the analysis please enroll on The Information Financial institution’s web site right here.