Glasgow reward card initiative hopes to assist low-income households

A GIFT card initiative being rolled out throughout Glasgow is hoping to assist low-income households and assist native companies.

Supporters say the £105 reward card being distributed to 85,000 properties throughout Glasgow will increase the economic system whereas serving to households address the rising price of dwelling.

The alliance behind the Scotland Loves Native Glasgow Reward Card is assured that the initiative will show to be price many tens of millions of kilos greater than the £8.85m being loaded onto playing cards for low-income households to spend with native companies.

One week on from the stimulus scheme being authorized by Glasgow Metropolis Council, a Scottish Authorities Minister is amongst these praising the ability of the undertaking to not solely present assist to individuals however increase native enterprise too.

(L-R) Scottish Authorities Enterprise Minister Ivan McKee, Glasgow Metropolis Council Chief Susan Aitken and Scotland’s Cities Partnership Chief Officer Phil Prentice. Photograph by Jamie Simpson/STP. Picture equipped with launch by Message Issues.

Ivan McKee, Minister for Enterprise, Commerce, Tourism and Enterprise, heard in regards to the social and financial ambitions as he met Glasgow Metropolis Council Chief Councillor Susan Aitken and Scotland’s Cities Partnership (STP) Chief Officer Phil Prentice.

Funding for the undertaking has come through a £9.45m Covid Financial Restoration Funding package deal awarded to the council by the Scottish Authorities.

Distribution by means of the reward card will lock that cash into the Glasgow economic system, serving to companies recuperate from the pandemic.

There are at present 780 companies in Glasgow at present registered to just accept the reward playing cards, with extra being inspired to register and profit.

Mr McKee mentioned: “This scheme is supported by £9m Scottish Authorities funding to spice up financial restoration from the pandemic.

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“The nationwide Scotland Loves Native programme encourages individuals to assume, select and spend regionally – retaining revenue in companies and communities.

“The Scottish Authorities is supporting our communities to ship renewed native prosperity.”

Knowledge from the council tax system is getting used to establish households entitled to Council Tax Discount (CTR).

This can be used to establish the households eligible to obtain the pre-paid reward card.

The playing cards can be distributed later this summer time.

Councillor Aitken mentioned: “The 85,000 playing cards that we’ll quickly be sending out will ship an actual double profit for communities throughout Glasgow.

“They’ll give further spending energy to lower-income households, proper throughout the town, at a time when they’re going through the worst pressures in many years.

“However, they may even ship a much-needed financial stimulus and an actual increase to native companies in our excessive streets, whereas they’re nonetheless recovering from the covid pandemic.

“I believe there may be additionally an actual, longer-term incentive for companies to enroll to the scheme and for Glaswegians to buy native.”

In addition to getting used as a method to disburse funds, the Scotland Loves Native Glasgow Reward Card is accessible for anybody to purchase and spend with metropolis companies registered to just accept them.

Firms are additionally being inspired to embrace them as company rewards to assist different native enterprises.

And STP, the organisation spearheading the Scotland Loves Native marketing campaign, believes this mass availability makes the cardboard a discreet approach through which to assist households.

Mr Prentice mentioned: “Not solely will this assist individuals throughout Glasgow with the rising price of dwelling, however it’s going to present a big injection into the town’s economic system, producing commerce for native companies and supporting jobs.

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“The Scotland Loves Native Reward Card permits individuals to spend with dignity.

“Recipients can use their Glasgow Reward Card to purchase meals, garments, or different family necessities to assist their household.

“Anybody may have given somebody one among these playing cards. There’s no stigma hooked up to them.

“The council needs to be recommended for recognising the revolutionary energy of the Scotland Loves Native Reward Card by utilizing it this manner.

“It highlights the flexibility of the cardboard as a neighborhood foreign money. Cash spent regionally stays native for longer.”

The same disbursement scheme in East Ayrshire – launched by East Ayrshire Council and Kilmarnock Enterprise Affiliation in response to the Covid-19 pandemic – was credited with delivering the twin advantage of supporting decrease revenue properties and boosting the native economic system.

Playing cards can be despatched on to eligible households, with no utility course of.

To cut back the danger of theft, the playing cards would require activation through an individualised authentication course of, particulars of which can be despatched with the playing cards.