A SCOTS whisky maker has introduced a brand new partnership and occasion sequence celebrating a few of the UK’s most devoted craft producers.
anCnoc Highland single malt whisky has introduced anCnoc Craft Forged, which can shine a lightweight on the workshops and studios the place craft manufacturing occurs.
The primary partnership kicked off this month with Glasgow’s Overtone Brewing Firm.
The craft beer producer’s brewing group takes inspiration from the tradition of music to craft small batches of hop-forward beers for his or her fan base.
On Friday fifteenth July, anCnoc and Overtone hosted a night to discover craft beer and whisky, with visitors having fun with beer and whisky pairings and a glimpse behind the scenes on Overtone’s small brewery ground.
A mixture of makers, media and craft followers had the possibility to get artistic and dive into the world of design, growing new names and labels for future Overtone beer releases.
Stuart Baxter, World Whisky Ambassador for anCnoc led the tastings for Craft Forged visitors on the night time.
He stated: ‘We hear the phrase craft loads as of late, and it’s straightforward to neglect what it actually
means for true craft makers and the merchandise they make.
“With the Craft Forged we’re on a mission to dig a bit deeper, moving into the communities of some extremely expert craftspeople to discover their world and have fun the values we’ve got in frequent over a dram.
“The sensible beer makers at Overtone have been a pure first associate for us, and it was a pleasure studying extra in regards to the creativity, dedication and power they put into each can of beer, at what was very relaxed and gratifying night.”
Kayley Barbour, Head of Overtone’s Model Advertising and marketing added: “We’re very grateful to be working with anCnoc as a part of their Craft Forged marketing campaign and the occasion couldn’t have gone higher, the brewery has by no means felt extra alive.
“Your entire marketing campaign is an incredible alternative for artistic companies to work collectively, suppose exterior the field and interact prospects in several methods.”
To accompany the Craft Forged marketing campaign, anCnoc has commissioned long run collaborator, New York primarily based Scottish illustrator Peter Arkle, to create a collection of hand-drawn illustrations to convey anCnoc’s ardour for craft to life.