Johnnie Walker Princes Avenue turns into Edinburgh Pageant Fringe associate

JOHNNIE Walker Princes Avenue and Edinburgh Pageant Fringe Society have introduced a brand new partnership which can see the whisky expertise grow to be an Official Accomplice Vacation spot.

Celebrating the 75th anniversary of the Edinburgh Fringe Pageant, the partnership brings collectively the pageant with the world’s best-selling Scotch whisky.

Edinburgh will play host to artists and audiences from around the globe this summer season and Johnnie Walker Princes Avenue look to welcome them for an expertise that may “invigorate their senses”.

Johnnie Walker Princes Avenue was launched in September 2021. (Photograph by Brian Jones on Unsplash)

As a part of the partnership, Johnnie Walker Princes Avenue will characteristic throughout the Fringe venues map – a core navigation software to make sure audiences get pleasure from their go to to Edinburgh and are in a position to simply discover the wealth of Fringe venues throughout the town. 

You’ll find this navigation software at the back of the programme or gather a pocket model from the Fringe Store.

Barbara Smith, Managing Director of Johnnie Walker Princes Avenue stated: “The Johnnie Walker Princes Avenue group is delighted to be approaching board as Official Sponsorship Accomplice of The Edinburgh Pageant Fringe in its 75th yr.

“2022 is a giant yr for us too, as we’ll get pleasure from our first full summer season in Edinburgh. 

“Our location within the coronary heart of the West Finish is ideal for pageant goers and what’s extra they’ll get the right view of the town in full swing from our rooftop bar.”

According to the web zero targets lately set out within the Fringe Society’s future growth objectives, Johnnie Walker Princes Avenue are additionally supporting the supply of the Fringe’s e-ticketing journey, a major digital growth for 2022.

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Shona McCarthy, CEO at The Edinburgh Fringe Society stated: “We’re delighted to increase our earlier partnership with Johnnie Walker into an thrilling new one with Johnnie Walker Princes Avenue.  

“We’ve watched the event of the attraction over the previous few years, and it’s a unbelievable addition to Edinburgh’s customer supply. 

”By the help of this partnership, now we have been in a position to make enhancements to our ticketing expertise this August, and likewise deliver again the favored Fringe venues map.  

“We sit up for working with Barbara and the group at Johnnie Walker Princes Avenue through the busy weeks forward, and into 2023 and past.”