Mackie’s secures new listings with Donald Russell

Scottish on-line butcher scoops up three new flavours

TWO Scottish household companies are celebrating the nice style of the North-East’s meals scene with a brand new partnership.

Mackie’s of Scotland has secured new listings with on-line retail butcher Donald Russell which can see its Conventional, Honeycomb and Strawberry Swirl 1L ice cream tubs stocked on the location at a RRP of £3.

Donald Russell have been impressed by the recognition of the brand new merchandise, working out of their preliminary order of 300 tubs within the first three days of itemizing on the location – their a lot elevated second order accounted for this and was for 300 circumstances somewhat than tubs.

Stuart Frequent, Gross sales and Advertising and marketing Director at Mackie’s of Scotland, mentioned: “Working alongside one of many North-East’s largest meals shops is a privilege and one thing we’re extraordinarily happy with. Each manufacturers are focussed on high quality – and it’s nice to staff up with an organization so shut by.

“The partnership has very thrilling potential due to Donald Russell’s well-established potential to get frozen items straight to their clients’ doorways throughout the entire of the UK. Mackie’s followers throughout the UK will undoubtedly welcome the provision of this service.

“Who is aware of, in future it could possibly be an effective way of getting Mackie’s wider vary of ice cream flavours into the properties – and mouths – of these south of the border. For now, we’re simply excited to see how nicely Conventional, Honeycomb and Strawberry Swirl are proving with Donald Russell’s clients.”

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With the Mackie’s farm being solely 10-miles from Inverurie-based Donald Russell, and each companies being focussed on high quality the partnership appears a pure match.

Kenneth Clow, Chief Government Officer at Donald Russell, mentioned: “Since turning into CEO in March this 12 months, and with the North-East foods and drinks scene thriving so efficiently, I used to be actually inquisitive about working with extra native companies throughout our completely different on-line classes to have fun this.

“As a fellow household enterprise primarily based simply down the highway, Mackie’s of Scotland instantly stood out as an excellent partnership match alongside their spectacular credentials of being one of many nation’s most beloved model and known-for-quality produce.

“Inside the first week of stocking the three flavours, honeycomb has been one of the best vendor which our shoppers appear to like.

“Our second order, per week after our first, noticed a sixfold enhance in measurement to account for the ice cream’s reputation, which is de facto encouraging.  

“Each companies are set to profit from the partnership as every is targeted on sustainable progress – the query actually is what’s subsequent after we get the primary months beneath our belt.”

The 1L tubs could be bought from Donald Russell’s on-line web site right here: https://www.donaldrussell.com/desserts.html

Mackie’s of Scotland produces luxurious ice cream at its fifth era Aberdeenshire farm from “sky to scoop”, with wind and sun-powered renewable vitality powering the dairy the place it makes its ice cream utilizing contemporary milk and cream from its personal herd.

The model claimed a spot in Scotland’s high 5 meals manufacturers this 12 months, in accordance with Kantar knowledge, after securing a number of breakthrough listings throughout the UK.

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To search out out extra about Mackie’s, please go to: Mackie’s of Scotland | Making Easy Scrumptious (mackies.co.uk)

To search out out extra about Donald Russell, please go to: https://www.donaldrussell.com/