Perceptive Communicators has added to its portfolio of modern biotechnology purchasers after being appointed by MiAlgae to ship strategic public relations and social media assist.
The award-winning Glasgow-based communications consultancy, which specialises within the science, expertise and constructed atmosphere sectors, will work with MiAlgae’s senior workforce because it continues its thrilling progress journey.
Established in 2016, MiAlgae has created an answer to producing a sustainable supply of Omega-3 for animal and human consumption. Championing the round economic system, the corporate has developed a biotechnology platform which makes use of coproducts from the foods and drinks trade as a feedstock to develop microalgae wealthy in Omega-3 oils.
Welcoming the appointment, Julie Moulsdale, managing director at Perceptive Communicators, mentioned: “MiAlgae is a recreation changer in biotechnology and the round economic system. Douglas and the workforce at MiAlgae have recognised a world subject and, most significantly, created an modern resolution. We’re excited to assist MiAlgae elevate its profile on a global stage and use our experience to place the corporate as a key participant within the world biotech enviornment.
“Our focus is on purchasers who’re remodeling futures and MiAlgae are doing simply that. We’re happy to have been appointed to MiAlgae having labored with one in every of their senior workforce beforehand.”
Douglas Martin, managing director at MiAlgae, mentioned: “We now have formidable progress plans and are happy to have Perceptive on board as our communications advisers. We had heard nice issues about Perceptive having specialist data and being very effectively linked as one in every of our administrators had labored with them earlier than. The workforce actually do know their stuff and have an ideal community. Importantly Perceptive additionally shares our values and we selected them particularly for his or her expertise and data of the biotechnology sector.
“It’s an thrilling time for MiAlgae as we work in the direction of some key milestones this yr. We’re trying ahead to working intently with the workforce at Perceptive and delivering some nice outcomes.”
As a part of its work to lift consciousness and champion Scotland’s bioeconomy, Perceptive Communicators can be working with the Industrial Biotechnology Innovation Centre (IBioIC) on delivering Scotland’s first Bioeconomy Week in October 2022.
The bioeconomy is an economic system the place the fundamental constructing blocks for supplies, chemical substances, and vitality are derived from renewable organic assets. The five-day occasion would be the first of its variety within the UK and can showcase Scotland as a spot the place entrepreneurs can take biotech concepts from conception to launch, an schooling vacation spot for these looking for to review and discover work within the sector, and a chemical sciences analysis base which is constantly ranked inside the high three on the earth.