Scots lodge group to relaunch marketing campaign amidst advertising and marketing awards shortlist

A SCOTS lodge group is ready to relaunch a marketing campaign in an try to influence travellers to come back and keep in Scotland.

Crerar Inns’ autumn and winter marketing campaign Coorie was not too long ago shortlisted on the Cateys Awards 2022 for ‘Greatest Advertising Marketing campaign Award’ following the launch of its inaugural Coorie expertise.

The Coorie marketing campaign was launched to drive bookings in the course of the winter months.

Final 12 months, Crerar Inns Group launched the Coorie expertise for company throughout its portfolio of seven four- and five-star lodges and inns, simply because the colder climate started.

Writer Coinneach MacLeod was a part of the Coorie marketing campaign, studying sleep tales for company. (Picture provided with launch by Tigerbond)

The lodge group additionally partnered with best-selling writer Coinneach MacLeod – higher generally known as The Hebridean Baker – on a number of unique sleep tales for company.

Every of the Coorie bundle choices permits company to calm down in Scottish environment and options extras resembling ishga spa merchandise, scented candles from family-run Cairn Candles, bottles of purple wine, or a dram.

This 12 months, the Coorie will return in time for the colder months with upgraded packages together with new merchandise and experiences from different Scottish-based companies to offer the last word Coorie expertise when visiting any Crerar lodge or inn.

Chris Wayne-Wills, CEO of Crerar Inns, mentioned: “It’s an honour to be recognised amongst among the UK’s most prestigious hospitality companies, we’re thrilled that we had been nominated.

“Congratulations to Meldrum Home and all the opposite well-deserving winners, together with fellow HIT Scotland Trustee Dale MacPhee, winner of the Supervisor of the 12 months.”

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Alison MacLeod, Group Advertising Supervisor of Crerar Inns, mentioned: “We’re extremely pleased with our Coorie marketing campaign, to be shortlisted and be a part of such an elusive group is implausible.

“It’s because of our fantastic workforce – together with Catriona Piper – who actually led the Coorie marketing campaign and introduced it to life.

“We have now a lot of thrilling additions to our winter providing this 12 months so watch this area.

“Scotland is a tremendous place to go to all 12 months spherical and with a lot to see and do, we’re trying ahead to showcasing why a visit to Scotland in autumn and winter ought to be on everybody’s bucket record.”