Scots tech agency launches £600k funding spherical with eyes on international progress

A SCOTS tech agency has introduced a brand new funding spherical because it appears to be like to capitalise on the rising international marketplace for interactive, multi-sensory and immersive experiences.

Pufferfish, the digital show expertise enterprise, is looking for £600k to expedite its progress plans and maximise industrial alternatives within the digital show market. 

The Edinburgh-based agency says that funding will assist GTM (go-to-market) actions, product innovation and new product launches.

Advances in expertise have remodeled the market from flat display screen interactions to extra partaking experiences combining sound, imaginative and prescient, knowledge and contact.

Elaine Van Der Berg says the corporate is “able to capitalise on this chance”.

Elaine Van Der Berg, Chief Government at Pufferfish, mentioned: “Interactive and immersive show experiences are extra in-demand than ever as in-person customer points of interest, occasions and exhibitions not solely normalise, however enhance because the Covid-19 pandemic slows.

“Pufferfish is able to capitalise on this chance because the market main end-to-end supplier of spherical interactive shows and providers, with an unrivalled fame for innovation and high quality, and a model used ubiquitously as a product identifier worldwide.

“There’s been a revolution in expertise and customers now demand extra refined digital experiences that blur the strains between actuality and virtuality. 

“We’re a frontrunner in a rising market; now could be the best time to speed up our new product plans and shout louder about what we do.”

Pufferfish’s show programs present for a variety of makes use of and settings, together with company conferences, museums and artwork exhibitions, in addition to schooling establishments. 

They’ll additionally combine with different tech programs to translate sophisticated knowledge into highly effective immersive experiences.

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Over the subsequent 12 months, the corporate is launching improved and upgraded variations of two of its core merchandise, PufferSphereTM and PufferTouchTM, in addition to three utterly new merchandise. 

Pufferfish says the three new merchandise will assist present a extra private one-to-one expertise for customers and permit customers to look into one other world created by immersive expertise.

A brand new head of artistic will be a part of the enterprise in September, bringing many years of expertise from MTV and Disney.

Elaine Van Der Berg added: “The enterprise has nearly completely relied on repeat enterprise and phrase of mouth to generate gross sales.

“Even with this ‘reactive’ method, now we have gained a fame for high quality and innovation and carved out a place as a worldwide market chief. 

“We’ve a shopper checklist together with NASA, Google, IBM and BBC. 

“The market is ripe, with advances in expertise fuelling the demand for multi-sensory, immersive, audio-visual experiences throughout a variety of sectors from artwork and leisure to science and schooling.

“This funding will enable us to scale at tempo to fulfill rising worldwide demand. 

“It is going to be used to assist new expertise within the enterprise, analysis progressive expertise to additional enhance our merchandise, and roll-out a powerful go-to market technique, together with a big enhance in outbound gross sales and advertising and marketing exercise.”

Pufferfish is approaching current traders to supply them first alternative to extend their shareholding. 

As well as, it’s eager to talk to new traders to assist its progress plans.