Scottish seafood tourism mentoring programme evokes the sector

Seafood Scotland and VisitScotland’s mentoring programme to encourage and domesticate the expansion of seafood tourism in Scotland has confirmed to be a hit with a bunch of seafood companies from throughout the nation collaborating.

The collection of webinars, created as a part of the ‘Past the Boat’ initiative launched by Seafood Scotland earlier this yr, comprised six weeks of informative periods, alongside extra mentoring from specialists in areas similar to funding, compliance, tourism insights, digital advertising and marketing and occasions, to assist companies diversify into tourism.

Picture provided with launch by Clark Communications

Seafood Scotland partnered with VisitScotland on the challenge, with the nationwide tourism organisation offering mentors and audio system, and contacts for already profitable tourism companies. The intention of every session was to offer recommendation and experience to assist seafood companies create memorable and genuine meals tourism experiences to draw guests from the UK and internationally.

Over 20 companies throughout Scotland signed as much as the pilot programme, with many capable of get bespoke recommendation from the mentors in the course of the webinar programme. For people who weren’t capable of attend, and others that could be serious about discovering out extra, Seafood Scotland has made the displays obtainable on its web site

Karen Galloway, Head of Trade Engagement for Seafood Scotland, stated: “It has been unbelievable to see so many companies get entangled with this programme over the previous couple of weeks and listen to about their concepts to diversify into meals tourism ventures. We’re extremely grateful to VisitScotland and the remainder of our mentors for his or her recommendation on tips on how to take care of the totally different facets of tourism from high quality assurance, to tips on how to get your story throughout, to tips on how to maximise your digital presence on-line.

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“The suggestions we’ve obtained from the seafood companies attending has been extraordinarily constructive. Fairly a number of of them are already in contact instantly with the mentors and dealing up plans for the following stage of their enterprise.

“That is simply the beginning, we’ll be bringing the mentors and seafood companies collectively within the autumn for an in-person session to assist inform, encourage and interact companies additional and, we hope, assist construct a group of seafood tourism choices across the nation.”

Greater than 20 companies have participated within the programme up to now, with quite a lot of companies rethinking tips on how to market their seafood tourism enterprise by contemplating utilizing intermediaries to realize prospects moderately than goal potential shoppers instantly.

One of many companies which discovered loads from the expertise is John Farley from Sutherland’s of Portsoy who stated: “‘As the corporate is located in what can solely be classed as an idyllic coastal setting, it appeared logical we appeared to tourism as one other channel for producing gross sales and model consciousness. While the standard two-day boat competition held in Portsoy brings in an estimated 20,000 guests, we wish to appeal to guests from additional afield, and noticed ‘Past the Boat’ as the proper mentoring programme to assist with this imaginative and prescient.

“The programme was superbly balanced with each informative content material and a level of mentoring overlaying the whole tourism idea. The organisers are to be congratulated with the cautious selection of supporting audio system who added a lot worth to an already wonderful well-presented and delivered programme.’

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Launched in January this yr, the Past the Boat innovation programme is aimed toward stimulating seafood initiatives and spreading danger for companies by diversifying into new and rising sectors. The programme is supplied to companies freed from cost and it’s hoped these collaborating will present real-life exemplars of companies embarking on a seafood tourism journey for the broader seafood group in Scotland.

The companies concerned within the Past the Boat programme stretch the size and breadth of the nation, from Tarbert to Dunbar and Plockton to Shetland with a wide range of water-based, land-based and meals sale choices. Seafood Scotland has put the programme of periods collectively primarily based on suggestions from these corporations on what could be essentially the most helpful info for them to have to maneuver ahead with their enterprise.

To search out out extra in regards to the programme and watch the webinar collection: