Scotch whisky is about to steer efforts to rebuild Scottish tourism because the launch of a surprising residence of The Singleton at Glen Ord close to Inverness, marked the beginning of a summer time of main new distillery customer experiences.
Open to the general public from Friday 8 July 2022, The Singleton model house is the newest to profit from Diageo’s £185million pound funding in Scotch whisky tourism that may even see remodeled customer experiences at Talisker Distillery on Skye, and Caol Ila on Islay, open later this summer time.
The funding programme goals to place Scotland on the forefront of world traits in foods and drinks tourism.
Famed for the deliciousness of its liquid, The Singleton is a quickly rising single malt whisky model**, and the beautiful new distillery residence creates a world-class vacation spot for guests from across the globe.
In addition to showcasing The Singleton single malts, the model residence will promote native Scottish meals produce good for pairing with the whisky.
Marking the official opening, Tony Singh stated: “Scotland is wealthy with distinctive high quality foods and drinks, and it’s great to see that being celebrated on the new residence of The Singleton.
“Scotch whisky is the nation’s main export to the world and a magnet for worldwide tourism. It’s nice for Scotland to see Scotch whisky manufacturers like The Singleton making the connection between their scrumptious single malt and Scotland’s wealthy larder of native produce.”
Completely for the launch celebrations, the famend Scottish chef created a menu which pairs completely with The Singleton of Glen Ord Celebratory bottling, a particular version liquid created to commemorate the opening. Singer songwriter Luke Lavolpe offered the soundtrack to the night, recent from his efficiency opening for Lewis Capaldi.
Control The Singleton Fb web page for particulars on the right way to create the menu your self at residence.
The customer expertise has undergone an entire transformation because the area prepares to welcome 1000’s of vacationers to the now legendary North Coast 500 route, the web site for which has had a million guests within the final yr from these trying to plan a summer time journey. Ideally positioned as both a begin or finish level for these exploring the NC500, many guests to which will likely be in search of out whisky and foodie experiences, the distillery is situated within the superbly picturesque Muir of Ord, a stone’s throw from the Highland capital of Inverness.
Impressed by a ardour for making completely balanced, scrumptious whisky and an Epicurean spirit which finds pleasure in distinctive foods and drinks, the brand new residence of The Singleton website welcomes visitors right into a world of style and flavour. The expertise has one thing to entice all method of tourists, no matter whisky data or time out there to spend, Together with:
- A 90-minute distillery tour taking visitors on a deep dive into The Singleton’s signature course of.
- Particular “drivers packs” for designated drivers to remove and luxuriate in later
- Luxurious bar, social and tasting areas serving a bunch of drams, cocktails and rather more.
- A deli counter making ready a choice of sharing platters created in partnership with native suppliers, which completely complement the drinks on provide. From smoked duck breast and sizzling poached salmon, to vegan and vegetarian delights, the produce displays the most effective of Scotland.
- A unprecedented assortment of desserts from neighbouring Unhealthy Woman Bakery.
- An expansive retail space full of distillery unique gadgets.
Barbara Smith, Managing Director of Diageo’s Scotland Model Properties, stated: “The Singleton is among the most enjoyable single malt manufacturers on the earth and we’re delighted to be opening the doorways to the model’s new residence at Glen Ord Distillery.
“Our £185million funding in Scotch whisky tourism is designed to place Scotland on the forefront of the worldwide development in foods and drinks tourism by giving customers a really world-class expertise at our distilleries. This simply the beginning of an unimaginable summer time of Scotch whisky funding, with Talisker and Caol Ila distillery’s additionally launching new customer experiences, and we wish to use that to construct momentum within the restoration of Scottish tourism.”
Fiona Richmond, Head of Regional Meals at Scotland Meals & Drink, is the mission coordinator for the industry-led Meals Tourism Scotland Motion Plan which goals to unlock the expansion potential of foods and drinks tourism. She stated: “Scotland is a world-leader in foods and drinks tourism and it’s unbelievable to see Diageo and the whisky sector persevering with to speculate and innovate in customer experiences. Each customer to the nation has to eat and drink, so offering distinctive and memorable experiences is invaluable in bolstering our worldwide fame as a land of foods and drinks.”
North Coast 500 Operations Director, Craig Mills added: “It’s nice to see funding of this scale being made within the Highlands and we’re certain the brilliantly reimagined The Singleton model residence will develop into a quick favorite with locals and vacationers alike.
“The situation makes it a unbelievable choice to both begin or finish your NC500 journey on, and whereas passengers can get pleasure from their drams on website, the inclusion of drivers’ packs guarantee samples may be savoured as soon as safely parked up.”
The positioning is the fifth to open as a part of the mission. Glenkinchie, Clynelish and Cardhu distilleries have just lately re-opened as a part of the formidable mission which re-imagines the standard whisky tour expertise. The centrepiece of the funding programme, the Johnnie Walker Princes Avenue world customer attraction, opened in Edinburgh in September final yr.
Constructing a contemporary customer expertise that’s inclusive was additionally integral to the planning and Diageo labored carefully with Euan’s Information, a disabled entry charity to make the Singleton model residence extra accessible, together with the one Altering Locations bathroom in a distillery model residence. The house of The Singleton holds a Inexperienced Tourism Gold Award – the best sustainability accolated for a customer attraction.